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This paper applies Edward Said's thesis on the ideology of 'orientalism' to an analysis of the transplantation of Buddhism in North America. To do this, the article examines Martin Bauntann's recent model of transplantation as a strategic adaptation model for the transplantation of Buddhism to North America. In addition to this, the paper looks at the ways, in which a reoriented North American Buddhism has inherited the latent notions of orientalism.